Abel is a New Zealand-based company dedicated to crafting 100% natural perfumes without compromising on ethics or aesthetics.

They firmly believe in our responsibility to nature, emphasizing mindfulness in both consumption and creation. Abel formulates fragrances exclusively from natural, plant-based ingredients that readily biodegrade in our ecosystem.

The company's founder, Frances Shoemack, a former winemaker, failed to find a truly beautiful and natural perfume and she joined forces with Paris-based Master Perfumer, Isaac Sinclair to create a pure and natural scent using only the finest ingredients from around the world. Their commitment extends to being 100% vegan and cruelty-free, while maintaining a high-end, modern and long-lasting quality. They are now a well established brand with many significant and beautiful scents in their collection. All to be worn by both men and women.